It started in the spring of 2003 and has been going on since then. I am referring to the consolidation among the enterprise application vendors.
I remember the good old days of ERP when there were a handful of vendors- BaaN, QAD, SAP, JD Edwards, PeopleSoft. BaaN was the market leader in the beginning and boasted of clients like Boeing. The technology was client-server, clients belonged mostly to manufacturing, consumer goods sector and were FORTUNE 500 firms.
It’s interesting to see that almost all technology trends, at least in the enterprise app domain, start from the big FORTUNE 500 firms and then everyone else jumps on to the bandwagon.
Anyways, almost all the big 8 (BIG 5 later) audit firms opened an ERP consulting arm and body shopping for developers was rampant. New types of applications were launched by many small vendors- SCM like i2, manugistics; CRM like Siebel; Datawarehousing/BI/BW etc…..
So, all was hunky dory till the market became saturated towards end of the 90’s. Almost all FORTUNE 500 firms had implemented ERP and the days of astronomical billing rates per hour were over. BaaN disappeared without a trace and so did one of the BIG consulting firms. Outsourcing, off-shoring was in demand. SOX came in and audit firms had to divest their consulting arms. The clients were now SMEs and wanted value for money solutions.The left over ERP vendors responded by going on a mad consolidation spree. Kind of like Megatron chasing the “AllSpark” cube
. It started when Oracle made a hostile bid for Peoplesoft, JD Edwards merged with Peoplesoft and so on…..More than 50 acquisitions happened in a span of half a decade. SAP responded with counter bids in a few cases. And all this did not happen due to an economic recession. Enterprise applications market has been in a recession of its own since 2000.
When the dust settled, only four big vendors were left in the enterprise app space: IBM, Oracle, SAP, Microsoft. And now they sell everything from database to middleware to GUI and even hardware.New licence sales is down and they are surviving on maintenance revenues (part of the reason why JDEdwards, Peoplesoft are still surviving as products). These BIG 4 have a plethora of products some of them meant to do the same thing. Whoa!! their sales force must be a confused lot…One of them sells 3 MDM solutions all meant for PIM
, another is targeting SMEs with 3 acquired and one in-house product…. and still clients aren’t happy. Why ?
Is creativity and customer-centricity dead? These BIG 4 do not listen to customers? They are just happy pushing their fancy possessions down the throat of hapless customers? Or is it the other way round: customers have become so cost conscious that they have stopped supporting new and better ideas/products.
I can see a ray of hope. Customers are still willing to reject the solutions put forward by the BIG 4 vendors and buy enterprise software from small niche players. A look at any of the Magic quadrants reveals an interesting story. Even though the big fish gobbled up the smaller ones
, new fish are still being born and they are surviving. Hope is alive.
LONG LIVE CHOICE…..
